Advertising Specs and Guidelines

Standard Ad Size and Polite Rich Media Guidelines
Unit Name	Dimensions (in pixels)	File Size Limit: GIF/JPG	File Size Limit: Rich Media
Square	125x125	20K	30K
Banner	468x60	20K	30K
Leaderboard	728x90	n/a	30K
Square	125x125	20K	30K
Rectangle/Square	n/a	n/a	n/a
½Page	n/a	n/a	n/a
Skyscraper	120x600	n/a	30K

General specs: No animation may exceed 15 seconds (with some additional restrictions on certain products as stated below). Ads may permit re-initiation of animation through user interaction if clearly labeled Limit of 3 animation loops and 5 frames. All in page ads must have a 1 pixel border to clearly identify where the page ends, and advertisement begins. If creative has a light colored or white background, creative must also have a visible border (a dark colored line) around the ad. Medley reserves the right to add a border to non-compliant creative. No more than three separate creatives/tags per ad placement allowed at one time Creative changes: when creative served by Medley this is permitted once per week. Exceptions to be approved by Medley sales and ad operations departments.

Macromedia Flash:

Requirements:

.swf file with a mandatory "click through" tag in the file#.

Macromedia Rich Media Advertising Resource Center

Flash version 5,6,7,8,9 only
Click-through URL.

Back-up .gif file.
Click-through URL.
Animation must cease motion after 15 seconds.
Adobe Flash loop resource
Animation cannot exceed 24 FPS (Frames Per Second)

Submission and Approval:

We only accept Rich Media provided we have a week to test the creative.
One week of lead time is needed for Rich Media creative changes.
The advertiser is required to provide Medley with an alternative form of creative should the Rich Media fail to perform as expected.

High Impact Rich Media Formats and Specs
Product	Size (Expanded)	Leave Behind Size	Displays For (in seconds)	Accepted On
Home Page Exit Interstitial	640x480	N/A	10	Home Page
Home Page Wrap	1346 x 1200 (background image) & ½ page 300 x 600	N/A	N/A	Home Page
Corner Peel	600x600 (for home page); 800x600 (for ROS)	100x100 (or 234x60 for home page)	5	Home Page and ROS
Sliding Billboard	948x300	948x30	5	Home Page and ROS (100k Sliding w. Pencil Leave Behind; add'l 500k Pencil expandable optional)
Auto Expandable	728x360	728x90	10	ROS (Home Page Excluded)
Auto Expandable	610x250	300x250	10	ROS (Home Page Excluded)
Floating Ads	610x250 max	300x250, 728x90	10	ROS
Floating Ads	610x250 max	300x250	10	Home Page

Rich Media Formats Accepted: Eyeblaster: Expandable & Polite Banner, VideoStrip, Push Down Banner, Floating Ad, Full-Page Overlay Pointroll: FatBoy, TomBoy, BadBoy, TowelBoy, FoldOver AdInterax: Expandable Banners, Floating Ads, Corner Peels, Sliding Billboards Eyewonder: Expandable Ad, Floating Ad DART Motif: Expanding, Floating, Peel Down In addition to these and other standard ad formats, we also offer synchronized units, in-unit video and user-initiated expandable ads.

Rich Media specs:

100k polite download permitted for any creative
Up to 3 - 50k supplemental downloads on mouseover or click
Sound only permitted when user clicks on ad. Ads with sound must provide a clearly labeled Stop control
Video ads limited to 24 FPS
High Impact Rich Media ads to be frequency capped
All ads which automatically expand/display outside of standard dimensions must contain a 'close' button.
Ads that expand/display outside of standard dimensions on mouse over must also contain a close button and must retract on mouseout.

Submission and Deadlines:

Material Due Dates: 3 business days prior to start of campaign; 7 business days prior for Rich Media*.

Political ads: All ads must indicate who is responsible for paying for the ad (such as "Paid for by the Committee for Prop x"). Like all other ads, political ads are subject to Medley's approval.

Traffic Instructions: All traffic instructions should be emailed to adtrafffic@medley.com. Traffic instructions should include banner name, referring URL, alternate and tag text, rotation schedule, production contact and any pertinent instructions. If banners are not sent as an attachment, instructions to a pickup page should be included on the traffic instructions. Production contact is Medley Traffic Department, fax (408) 745-5678, email Adtraffic@Medley.com.

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