last updated: February 10, 2016 Version: 2.0

Medley Advertising Guidelines

General procedures that must be followed across our Network of Publisher sites

  1. Campaign banners or landing pages that infringe on Intellectual Property, Copyright, Patent, and Trademark laws will not be accepted.
    • The banner and landing pages must not appear to resemble a part of our Network of Publisher sites (colors, thumb sizes, template, layout, deceptive designs, website elements, etc.).
    • The banner and landing pages must not look like a website element.
  2. Any Ads that are deceptive or misleading will not be approved; specifically but not limited to:
    • The banner's context and concept must be related to the landing page.
    • The banner must not have page numbers, time, player bar, or views.
    • The banner if animated not use flashing colors that have a high contrast from the site. (For example, an electric blue background with yellow text and red borders).
    • Mouse-over animation is allowed in non-animation zones; the additional data above 300KB must be downloadable only upon mouse-over.
    • All ads must link to a new window. All links must be target="_blank".
    • Exit blockers are not permitted.
    • Sites that promote products that enable users to download are not permitted.
    • Distribution of malicious JavaScript is not permitted. Campaigns will be terminated, advertisers will be banned, and refund requests will be invalid.
    • A surfer must be able to opt out of additional offers in any subscription to a product.
    • iFrames are not permitted.
    • Medley has the right to pause any banners that affect our Network of Publisher sites in a matter that we deem negative with no prior notice.
    • The visual representations of sexual activity by persons (real or imaginary) under the age of 18 years (i.e. shows a person who is or is depicted as being under the age of eighteen years and is engaged in or is depicted as engaged in explicit sexual activity) is prohibited.
  3. Young Model or Imitation of Underage Person:
    • Ads, landing pages, and member's area must be 2257 compliant.
    • Valid 2257s and ID must be provided upon request for models and actors/actresses. Medley has the right to refuse a banner regardless of 2257s and ID provided if we still feel it negatively affects the user experience across our Network of Publisher sites.
    • Child pornography is prohibited. The law and The Criminal Code define Child Pornography as:
      1. "a photographic, film, video or other visual representation, whether or not it was made by electronic or mechanical means,
        1. that shows a person who is or is depicted as being under the age of eighteen years and is engaged in or is depicted as engaged in explicit sexual activity, or
        2. the dominant characteristic of which is the depiction, for a sexual purpose, of a sexual organ or the anal region of a person under the age of eighteen years;
      2. any written material, visual representation or audio recording that advocates or counsels sexual activity with a person under the age of eighteen years that would be an offence under this Act;
      3. any written material whose dominant characteristic is the description, for a sexual purpose, of sexual activity with a person under the age of eighteen years that would be an offence under this Act; or
      4. any audio recording that has as its dominant characteristic the description, presentation or representation, for a sexual purpose, of sexual activity with a person under the age of eighteen years that would be an offence under this Act."
  4. Pharmaceuticals:
    • Banner advertisements may have branded pharmaceutical names (ex. "Viagra", "Cialis") & resemble the branded pill's shape, however, there must be the word *Generic* or phrase *Better than Viagra* or *Just like Viagra* visibly stated on the banner.
    • Landing Pages must have the phrase "Consult your doctor."
  5. Cartoon Ads:
    • No underage characters (ex. underage or young Bart, Little Lisa Simpson, Baby Maggie etc.). Characters must be aged.
    • No incest; for example between brothers and sisters or parents and children.
    • No beastiality.
    • No copyrighted characters, such as, but not limited to Disney or Simpson characters etc.
  6. Celebrity Ads:
    • No ads can have celebrities without express permission to use their image.
  7. Facebook:
    • Use of the term "Facebook" is not permitted
    • Any imitation of the "Facebook" website or brand (color scheme, logo, and text) is not permitted.
  8. Substances:
    • Promotion of llegal drugs is not allowed.
    • Images of illegal drugs are not allowed.
  9. Text:
    • No Teen
    • No "Tiny" or "Small"
    • No School Girls
  10. Acts:
    • No Extreme Violence
    • No Abuse
    • No Incest
    • No
    • No Drugs
    • No Torture
    • No Blood
    • No Crying
    • No Scatophilia
    • No Urination
    • No Beastiality
    • No Pain
    • No Religious imagery
    • No Vomiting while deep throating
    • No gaping wounds
    • No Degrading ads
  11. Competitors:
    • No direct competitors to any of our Network of Publisher Sites (ex. No dating competitors, no Cams competitors or BDSM competitors)
  12. Banner Format Restrictions
    • Acceptable formats:
      • Jpeg
      • Gif
      • PNG
    • Animation:
      • Time interval for image changing must be > 2 seconds
      • Only permitted with express permission from Medley
    • Sound:
      • No sound will be permitted
  13. Landing Page Links
    • No landing page can link to a competitor of adultfriendfinder.com or cams.com
    • The back link must be able to return the user to site which they were redirected from
    • Backlinks are prohibited

****Per the Medley Master Agreement: Medley reserves the right to refuse any banner for any reason****

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